Three Steps I Use to Deal with Negativity and Imposter Syndrome. (That you can use to choose brand names too.)

Part I. She says who the Bl00dy Mary do I think I am.. She says I’m not good enough.. She says I’m not cut out for this.. She tells me it’s no use because there’s so many others doing it better.. She says it all sucks, I suck, what’s the point.. She says that people are laughing at me. She says that no one cares what I have to say. Or share.. . . Part II. Meet Cruella. She’s the little mean girl that lives inside my head. Maybe she’s right, or wrong, but as they say what others think is none of our business. She doesn’t mean to be cruel though, it’s just the way she is. Truth is, I think she’s scared, and just wants to sit in the corner and read books. I can’t begin to tell you how many times she’s asked me to run off with her to live in a Tibetan monastery. I have to remind her that we have work to do. Even if we can’t everyone, maybe we can help someone.. . . Part III. Just so you know I’m not going bonkers, from what I understand, neuroscientists say that Cruella’s caused by the older, primitive limbic system that’s built into our brains. It’s naturally scared to help us survive pouncing predators. What makes us intelligent humans is our more evolved prefrontal cortex. It’s just more fun to call her Cruella. . . The more I try to get rid of her, ignore her or pretend she’s not there, she clings even tighter and slows me down. Like that 20kg backpack when I climbed Mount Kinabalu, Borneo's highest peak. Even though I’m proud of myself that I didn’t accept help to carry it, it was that same pride that kept me from enjoying the climb. Maybe I’d still be climbing real mountains today, not just proverbial ones.. . . I thought she was me, but now I can see she’s not. She used to be this phantom figure without a name until my mentor Todd told me give her one. Giving her a name separates her from me, removing her from my own identity. In fact I like to think I have none. How cool would it to be “no one” like Arya Stark - who can do anything and be anyone to get the job done. Without the violent and creepy face grafting. Of course.. . . So why am I telling you about all this when you probably thought I was going to talk about more exciting stuff like brand names and domain names? Second of all, creatorandums* are kind of random - we creatives are interested in lots of random things! But first…. . . My mission is to help creatives reach self-actualisation (thanks to my great friend/mentor/client Nat who helped me name it). . . Recognise it. Name it. Own it.. . . Whether it’s brand names, domain names, your mission, your internal enemies of self-doubt or imposter syndrome…. . . We can’t master it if we don’t OWN it.. We can’t own it if we don’t NAME it.. We can’t name it if we don’t RECOGNISE it.. . . It’s all about doing the right things in the right order. **. . . One day I’ll be like Arya and Yoda. But today it’s just me and Cruella.. Do you have a Cruella too? Is she as mean as mine?. . ————. . . * By the way Cruella thinks the word “creatorandum” stupid, that nobody’s gonna get. I tell her it’s clever - like a memorandum for creatives, get it? She just rolls her eyes at me. .

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